Modcup Coffee: From Coffee Cart to Café Chain
June 17, 2020
With over 100 coffee shops and cafes in Jersey City and Hoboken, finding the perfect cup of Joe is not as easy as it may seem. For those just looking for a caffeine fix, you probably won’t have to wander too far, as even your corner bodega surely has a freshly brewed pot. But what about those who want a finely-crafted cup of coffee? One that doesn’t require milk, sugar, and pumps of flavor just to give it taste? Enter Modcup, a coffee haven on Palisade Avenue in Jersey City Heights.
Not all coffee is created equally, and that is proven by local resident Travas Clifton who is the founder and owner of Modcup Coffee. In just seven years, Modcup went from a hotdog cart selling curbside coffee to having its own roastery, three cafes, a coffee truck, and an online business. Here’s how Travas’s dream of amazing caffeine turned into a successful business fueling Hudson County residents.